Meijer State Games of Michigan

In 2010, the West Michigan Sports Commission produced Michigan's inaugural state games.  Thousands of amateur atheletes from across the state competed in 15 sports at 23 venues in the Grand Rapids area.  The Meijer State Games of Michigan had an economic impact of more than $750,000 from visitor spending in areas like restaurants, hotels, attractions and misc. shopping.

Ryan Marketing Group Technologies developed and executed a licensed merchandise program for the Meijer State Games and managed the sale of merchandise at four locations during the three day event.  Using our experience in product launch services, we helped introduce a new brand and set the stage for future development of the Meijer State Games.

State games are held under the auspices of the National Congress of State Games.  Thirty one states are conducting or organizing statewide sports festivals known as State Games.  Modeled after the Olympic Games, State Games provide a motivational goal for all athletes within the state in which they are organized.  Nationwide more than 90 sports are offered each year in State Games with competitions held in 536 communities for participants from over 6,000 cities and towns.  Competitions are both recreational and competitive and have been the first for many Olympic and professional athletes.

The mission of West Michigan Sports Commission is to promote Michigan's West Coast the premier venue for hosting a diverse level of youth and amateur sporting events, enhancing the economy and quality of life in the region.  Bill Ryan has served on the board of the West Michigan Sports Commission since its inception in 2007.  Currently as an executive board member, Mr. Ryan has used his extensive sports marketing and event management experience to help make WMSC an economic engine for the region.

Like what you read? Share this with your friends and family using the icons below.

hire us
We'd love to work with you!

See how Ryan Marketing Group can help you succeed!

Event planning checklist!

Download our free checklist to keep you on track!

Join Our Mailing List
|  Mindscape